Oxford University (UOXF)
Leading Tasks
T4.4: Testing the causative effects of giving farmers information on their environmental impacts
Lead: UOXF (28PM).
Effort by contributors: ULEI (4PM). Timing: M1-49. The HESTIA producer survey will evaluate the environmental impacts of >1000 EU and non-EU farmers that are major contributors to the environmental impacts of European consumption and their willingness to adopt practices. This task will run an RCT to test whether (and by how much) giving these farmers information on their environmental impacts affects their perceptions, behaviour and actual farm practices and environmental outcomes. Test groups will be given access to the HESTIA farm sustainability toolkit (which will be co-designed with farmers), through which they will receive information on their environmental impacts, those impacts benchmarked against their peers, as well as access to an advice engine. In addition to this long-term goal testing effects on environmental outcomes (such as greenhouse gas emissions), we will also conduct questionnaires with farmers in the short- and medium-term to understand farmer preferences and behaviours, and if and how giving farmers information changes these. We will then commence further scaling in two stages: 1) roll access to the HESTIA Farm Sustainability Toolkit to all farmers our partners work with; 2) engage additional partners to identify pathways to scale to other key farming systems and geographies. Contributes to:
D4.3 (M44).
T3.4: Producer survey to develop EU food production storylines of scalable mitigation
Lead: UOXF (15PM).
Effort by contributors: ULEI (15PM). Timing: M1-21. The HESTIA field trials will conduct baseline LCAs of ~1000 EU pig, dairy and/or arable farms, and questionnaires with farmers to understand their preferences and behaviours. Farmers will be given access to an advice engine, which will suggest actions likely to be most effective at reducing their impacts compiled from other farmers in the cohort and a meta-analysis. We will use this to assess farmer willingness to adopt a broad range of specific practices. We will conduct surveys with farmers to understand what incentives or support is needed for farmers to adopt high-impact practices with low adoption rates. The findings from the surveys and trials will be used to develop transition scenarios (Task 3.5). This farmer cohort will form the basis for the Randomised Control Trial (RCT), where we will quantify actual adoption and change in farm environmental outcomes (task 4.8). Contributes to:
D3.2 (M20).
T5.6: Pratice Abstracts
Lead: UOXF (1.5PM).
Effort by contributors: GLOBE (2PM). Timing: M1-48. Practice abstracts (lead: OXFORD, COOL, participants: All, timing: M1-M48). This project requires a multi- actor approach. This means that we should deliver practical knowledge/approaches/tools, following a defined template and disseminate it through appropriate channels. This is done through the so called “practice abstracts”. The project will deliver two (2) Practice abstracts (PAs) in the EIP-AGRI format. Practice Abstracts aim to facilitate the flow of information from projects to end-users and share relevant innovative and practice-oriented knowledge developed in the projects. The resulting innovative knowledge from this project will feed into the EIP-AGRI (The agricultural European Innovation Partnership) website for broad dissemination to practitioners. End-user material will be produced in the form of a number of summaries for practitioners in the EIP common format ("practice abstracts"). The project details will also be submitted to the platform with the first deliverable submission. We will follow the guidance and templates from the EIP-AGRI web site: http://ec.europa.eu/eip/agriculture/en/content/eip-agri-common-format. A total target number of two (2) practice abstracts is foreseen for the project. Contributes to:
D5.6 (M48), D5.7 (M24).
Responsible For Deliverables
Deliverable D3.2 — Producer survey data
| Deliverable Number | D3.2 | Lead Beneficiary | UOXF |
| Deliverable Name | Producer survey data | ||
| Type | R | Dissemination Level | PU |
| Due Date (month) | M20 | Work Package No | 3 |
| Description | |||
| Not available |
Deliverable D4.3 — Randomised control trial analysis and findings
| Deliverable Number | D4.3 | Lead Beneficiary | UOXF |
| Deliverable Name | Randomised control trial analysis and findings | ||
| Type | R | Dissemination Level | PU |
| Due Date (month) | M44 | Work Package No | 4 |
| Description | |||
| Not available |
Contributions in WP3
Contributing 5PM to:
T3.6: Tallying the environmental gains of novel food solutions at scale
Lead: ULEI (15PM).
Effort by contributors: UOXF (5PM), ETHZ (4PM), ZHAW (3PM), NILU (2PM), UOY (1PM). Timing: M35-48. EU-wide assessment of promising food system solutions identified in WP4 case studies (e.g. seaweed, in vitro meat, and spices), using standardised product and sector-specific effect sizes (from Task 4.8), will be undertaken to assess their impact mitigation potential for different European country when adopted at scale. Consumer and producer data (Task 3.3, 3.4, and 4.7), alongside industry-level insights on novel food solutions (Task 5.5), will inform adoption rates for consumer- and farmer-specific solutions proposed. Contributes to:
D3.3 (M44).
Contributions in WP4
Contributing 1PM to:
T4.1: Case study preparation and coordination
Lead: NILUAB (5PM).
Effort by contributors: NILU (3PM), ULAT (2PM), UOXF (1PM), HKR (1PM). Timing: M1-49. This task will set the frames and the boundaries for the case studies in order to get credible pathways to reduce pollution from food production. This will be fulfilled by workshops and dialogs among the task leaders of the WP. This task also includes the coordination of the WP. Contributes to:
D4.1 (M12).
Contributing 1PM to:
T4.5: Quantify the opportunity for gains from novel food solutions
Lead: NILUAB (11PM).
Effort by contributors: NILU (4PM), UOY (2PM), ULAT (2PM), BUW (2PM), ZHAW (2PM), ULEI (1PM), UOXF (1PM), HKR (1PM), TETRA (1PM). Timing: M1-49. This task will make concluding quantified assessment of credible pathways to reduce pollution from food production based on the case studies. Information of the food system interventions, their impacts and reduction potential across multiple environmental impacts will be described based on the result of task 4.2-3. The barriers and enabling factors will be identified and related to interventions which weaken and strengthen the impact reduction potential of good practices. The result will be used as an input to Task 3.6 where the consumption data for each European country will be added in order to expand the system result from individual food items to country level. Contributes to:
D4.5 (M44).
Contributions in WP5
Contributing 0.5PM to:
T5.5: Develop policy recommendations for selected EU countries
Lead: NILU (3PM).
Effort by contributors: COOL (2PM), NILUAB (1PM), ULEI (1PM), UOXF (0.5PM). Timing: M18-48. The insights from analysis of different improvement domains (waste, diets, sourcing, agri-innovation) and case study analysis (WP3 and WP4) will be contextualised for selected, complementary countries identified as interesting based on the insights gained. This contextualisation will consider the feasibility of food transition pathways with high impact reduction potential, in view of existing national policies, governance, and contexts of food production, consumption and trade. Through the project we will work to facilitate direct conversations between members of the project consortium and key stakeholders, particularly between researchers and: (1) The financial sector (e.g., to help banks develop financing solutions for the food sector’s transition)., (2) Standard setters (e.g., EFRAG, and potentially others such as GRI)., and (3) Companies in the food sector preparing their sustainability reports and facing challenges in assessing risks and impacts within their value chains. We will aim at organizing at least two workshops between project consortium members and decision-makers in these areas to ensure practical, user-informed outputs and visibility / increased impact for project outputs. Contributes to:
D5.4 (M46), D5.5 (M24).
Contributions in WP6
Contributing 1PM to:
T6.1: Management of financial legal and administrative requirements
Lead: NILU (9PM).
Effort by contributors: NILUAB (2PM), UOY (2PM), ETHZ (1PM), GLOBE (1PM), SEI (1PM), UOXF (1PM), ARBO (1PM), COOL (1PM), CLIMCO (1PM), ULAT (1PM), BUW (1PM), DDS (1PM), ZHAW (1PM), ULEI (0.5PM), INTEC (0.5PM). Timing: M1-49. In this task we will manage and coordinate all financial and administrative activities in the project, including monitoring and maintaining the overall adherence to the financial budgets. T1.1 will deliver a project toolbox to ensure a smooth communication and cooperation between the project partners. This task will forward the EU contribution according to the work plan, the Consortium Agreement and the decisions made by the consortium. The administrative and financial monitoring of the project will be done by the project coordinator in cooperation with the Project Management Board (coordinator and WP leaders).
Contributing 1PM to:
T6.2: Technical project management and coordination
Lead: NILU (9PM).
Effort by contributors: UOY (1PM), ETHZ (1PM), UOXF (1PM), INTEC (0.5PM). Timing: M1-49. In this task, we will perform technical project management and coordination of the consortium. NILU will oversee that deliverables, milestones and tasks are complemented on time and submitted in accordance with the contractual obligations. To monitor progress and quality a management system will be set up. In the first 6 months of the project, NILU will work with project partners to implement an effective and agile management system detailing different roles and responsibilities for each task and subtask. The project management board, consisting of coordinator and work package leads will meet frequently to oversee implementation, internal coherence and information flow. We will keep a continuous risk register and associated mitigation strategies, updated by task leaders along the project duration, to inform the management board of potential challenges in implementation.
Contributing 1PM to:
T6.3: Outreach communication dissemination and clustering
Lead: NILU (9PM).
Effort by contributors: UOY (3PM), GLOBE (2PM), ETHZ (1PM), UOXF (1PM), ARBO (1PM), ZHAW (1PM), ULEI (0.5PM), INTEC (0.5PM). Timing: M1-49. In this task, we will manage activities related to outreach, communication and dissemination. We will develop and regularly update a communication and dissemination plan that will identify effective communication and dissemination activities and guide partners in WP1-5 to implement these. We will develop a visual identity and project website, and manage and update the various communication channels (website and social media accounts). We will create a log of events to guide partners in communication activities. We will support WP5 with the stakeholder workshops. Further, the task will stimulate knowledge sharing activities such as training and webinars across the consortium. Lastly, the task will actively seek to link with other cluster EU HE activities.
This task is linked to the following milestones: MS6.1 (M4).
Contributing 1PM to:
T6.4: Exploitation strategies and business cases
Lead: NILU (9PM).
Effort by contributors: UOY (2PM), ULEI (1PM), SEI (1PM), UOXF (1PM), ZHAW (1PM), INTEC (0.5PM). Timing: M1-49. GREENGROCER has a distinct set of exploitable outcomes. In this task, we will develop the initial exploitation routes for data products, tools, methodologies, and standardisation activities. Starting out from key exploitation routes, we will develop business model canvases for each of the GREENGROCER outcomes, starting by identifying target markets (e.g. science to science, science to business, B2B or B2C), value propositions, and potential value capture models (e.g. freemium, SaaS -models). For data products developed under an open source licence, this task has clear links with the Data management and open science practices (T6.5) and communication and dissemination strategies. Contributes to:
D6.2 (M9), D6.7 (M46).