Project Details - Project Management

GREENGROCER

The GreenGrocer Project

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WP1: Data Foundations

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WP2: Exploiting the data

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WP3: Actor-Level Footprinting

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WP4: Innovation in Sustainable Food Production

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WP5: Balancing the Interests

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<b>Objectives:</b> This WP aims to address SO4 and SO6. We do this by (i) Bringing together multiple actors across the food system, policy and academia to help create more useful and accessible solutions that will shape the food system and how data is used; (ii) conducting primary research among key players across the food system (from producers to retailers) to help identify the most innovative and accessible solutions and ensure alignment between those providing, enforcing and using the solutions; (iii) Exploring trade-offs and synergies across different proposed solutions to identify market readiness, scalability, needs and barriers to use. This WP addresses the Commission’s request to evaluate trade-offs and synergies between environmental concerns and other aspects of the food system (e.g. food accessibility, food security, employment, land use, food waste, packaging etc.). Insights will help to identify policy mixes consistent with a sustainable and equitable food future for all. To explore the full range of trade-offs and synergies, WP5 will run throughout the 4-year project to ensure that a multi-actor approach is utilised at all major milestones. Feedback from key industry, policy and academic experts will be gathered and used to inform decisions made about final solutions to increase the likelihood of uptake of the final solutions proposed. This WP addresses the call requirements to implement the multi-actor approach by involving a wide range of food system actors and conducting interdisciplinary research, and to support actors across the food systems through new available knowledge, shared existing data on environmental and climate impacts of food systems and identification of innovative solutions.

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WP6: Coordination, Dissemination, and Outreach

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